Gong-Gershowitz-Led AI Working Group Discusses Consumer Protection, Responsible Innovation

CHICAGO – The House Democratic AI Working Group, chaired by state Rep. Jennifer Gong-Gershowitz, D-Glenview, held a subject matter hearing on Monday, May 4, to discuss efforts to regulate artificial intelligence (AI) in order to protect consumers and safeguard elections in Illinois.

“These discussions are about protecting consumers and ensuring fairness in our state’s liability statutes,” Gong-Gershowitz said. “AI-powered technologies are no longer simply an emerging technology, they’re impacting almost every aspect of our lives right now.”

Four bills were discussed during the hearing, all pertaining to AI regulation and consumer protection.

Gong-Gershowitz’s House Bill 4557 would create the Digital Forgeries in Politics Act, which places new disclosure requirements on the use of digital manipulation in images, video and audio in political advertising. 

“When voters can no longer trust what they see and hear, democracy itself is at risk,” Gong-Gershowitz said. “AI-generated deepfakes of political candidates and elected officials are not a distant threat — they are already being weaponized to deceive the public, suppress participation and undermine elections. HB4557 draws a clear line: if you use artificial intelligence to fabricate the words or likeness of a political figure to deceive voters, there will be consequences. Illinoisans deserve to make their voices heard based on facts.”

House Bill 5044, also by Gong-Gershowitz, would create the Chatbot Provider Liability Act, defining chatbots as products and establishing that providers have a duty to ensure that the use of a chatbot does not cause injury to a user.

“We have always held manufacturers accountable when their products cause serious harm — and an AI chatbot is a product,” Gong-Gershowitz said. “When companies deploy these systems knowing they have the potential to deceive, manipulate or injure the people who interact with them, they should be held to exactly the same standard we apply to any other dangerous product under Illinois law,” Gong-Gershowitz said. “This legislation closes a loophole that Big Tech has been counting on. If your chatbot causes real harm, you bear real responsibility — full stop.”

State Rep. Daniel Didech’s House Bill 4705 would create the Artificial Intelligence Public Safety and Child Protection Transparency Act, requiring frontier AI developers and large chatbot providers to create a public safety and child protection plan.

“The pace of AI development and the capabilities of frontier models are accelerating, and the General Assembly has an obligation to ensure that Illinois residents are protected from catastrophic outcomes,” Didech said. “This legislation puts enforceable guardrails in place so Big Tech companies must prioritize safety, be transparent about the risks tied to their systems and take responsibility for preventing serious harm, especially when it comes to protecting children.”

State Rep. Maura Hirschauer’s House Bill 5756, would create the Algorithmic Pricing Transparency Act, requiring online retailers to disclose their use of “surveillance pricing”—a growing phenomena that uses artificial intelligence-powered tools to charge higher prices for certain customers based on a user’s personal data.

“House Bill 5756 prioritizes transparency and fairness,” Hirschauer said. “This legislation makes clear that pricing powered by personal data cannot happen in the shadows. By requiring disclosure, banning the use of sensitive information, and guaranteeing an opt-out, we are putting fairness and accountability back into the marketplace.”

The House Democratic AI Working Group was established by Speaker Emanuel “Chris” Welch earlier this year in order to launch a multifaceted approach to AI policy in Illinois.