Gordon-Booth Backs Plan to Protect Recording Artists from AI Deepfakes

SPRINGFIELD, Ill. – A proposal supported by state Rep. Jehan Gordon-Booth, D-Peoria, would protect recording artists from nonconsensual, artificially created (“AI” or “deepfake”) media intended for commercial sale without the original artist’s approval.

“As AI programs become more accessible and continue to generate lifelike content, it’s important that we take a close look at updating our laws that protect the identity and work of creators,” Gordon-Booth said. “Our copyright and identity laws were written for a world that did not have AI, and it’s time to listen to creators and put responsible protections in place.”

Championed by the Recording Academy, House Bill 4875 aims to address new challenges facing musicians and recording artists as AI technology becomes more mainstream. The measure updates the definition of “identity” in the state’s Right to Publicity Act to ensure the attributes of a person are protected, regardless if they are real or simulated. In addition to safeguarding an artists’ name, image, likeness and voice, the measure also provides legal remedies and places liabilities on those who willfully distribute unauthorized content.

Last year, an AI generated song featuring Drake and the Weeknd gained widespread attention and underscored concerns from recording artists.

“We’re on the cutting edge of this technology, but already we can see problems that will develop if we do not act proactively,” Gordon-Booth said. “This measure is a good step forward, and we’re likely going to have to build off on it as AI becomes more mainstream in other areas as well.”

House Bill 4875 passed the House with bipartisan support and is now in the Senate for consideration.

For more information, please contact RepJGordon@gmail.com.